Market Research – Why Screening For Talkative Respondents Doesn’t Work
[ad_1] We recently published a special report titled 25 Common Field Mistakes to Avoid When Conducting Your Qualitative Market Research. In point #12, we suggest that researchers scrap open-ended screening questions that are intended to identify respondents who are outgoing and able to express themselves. Here is the complete text of point #12: “If your […]
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